Shopify A/B testing app: A/B tests in CRO Toolbox
An A/B testing app shows different versions of something to different shoppers and compares what each version sells, so changes are based on real orders. CRO Toolbox has it as A/B tests: split your shoppers between up to four versions of an upsell or cross sell (words, discount, style) and see which earns more. It is on the Pro plan and above, in the same app as upsells, bundles, a loyalty program and a Track order page.
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Why get A/B tests in CRO Toolbox
- One app instead of several. On the Pro plan ($39.99 a month) you also get: A/B tests with up to 4 versions; scheduled offers; VIP tiers, Klaviyo and Shopify Flow; store credit and exchanges on returns; auto approve and restock returns; track page offer slots.
- Order value and repeat orders together. Upsells, bundles and cart offers raise what each order is worth (AOV); the loyalty program, the Track page and returns that keep the sale bring customers back (LTV).
- One look, one menu. Every feature shares the same design style and is set up in one app with a live preview.
- Fits your theme, no code. It is a theme app block for any Online Store 2.0 theme, placed in the theme editor; your theme's code is never edited.
A/B tests in CRO Toolbox
For stores that want proof before they change an offer.
- Show your shoppers up to four versions of an upsell or cross sell, split evenly
- Change the words, the discount or the style in versions B, C and D
- Each shopper keeps one version, so orders can be told apart
- Real shoppers and real orders: we say which is ahead only when there is enough data
- One click to use the winner
How to set it up
- Install CRO Toolbox and choose the Pro plan, then switch on the upsell or cross sell you want to test.
- Open Offers → A/B tests, choose the offer to test and change one thing for version B (add versions C and D if you like).
- Click Start the test, and when the app shows a clear leader, use the winner in one click.
Which plan you need
| Feature | Plan | Price and limits |
|---|---|---|
| A/B tests | Pro and above | $39.99 a month or $399 a year, 14 day free trial, unlimited orders |
| Upsell offers | Free and above | Free: 3 offers on at once, 50 orders a month |
| Cross sell offers | Free and above | Free: 3 offers on at once, 50 orders a month |
| Discounts | Free and above | Free: 3 offers on at once, 50 orders a month |
Prices in US dollars, billed by Shopify. Every plan and its limits: pricing.
See it on a demo store
The live demos show the app's real storefront blocks on a sample store, so you can click through them before you install.
A/B testsSplit your shoppers between up to four versions of an upsell or cross sell (words, discount, style) and see which earns more.
Upsell offers"Buy 2, save 10%", bigger sizes and upgrades to a better option.
Cross sell offers"Pairs well with" products shoppers tick and add in one click.
DiscountsBuy X get Y, volume discounts and a gift with purchase, applied at checkout.Questions
What is the best value a/b testing app for Shopify?
If you also want upsells, bundles or a loyalty program, an app that includes them saves paying for several. CRO Toolbox has A/B tests on the Pro plan ($39.99 a month), together with A/B tests with up to 4 versions, scheduled offers, VIP tiers, Klaviyo and Shopify Flow.
Which plan includes A/B tests?
On the Pro plan and above. Paid plans have a 14 day free trial. See pricing.
Does it work with my theme?
Yes, with any Online Store 2.0 theme. You set it up in the app and place it in the theme editor; your theme's code is never edited.
Do I need to write code?
No. Everything is set up in the app with a live preview.
How do I set it up?
Install CRO Toolbox and choose the Pro plan, then switch on the upsell or cross sell you want to test. Open Offers → A/B tests, choose the offer to test and change one thing for version B (add versions C and D if you like). Click Start the test, and when the app shows a clear leader, use the winner in one click.
Be first to install CRO Toolbox
CRO Toolbox is on its way to the Shopify App Store. The install button on this site will go straight to the listing the day it's live, with the Free plan and a 14 day trial on every paid plan.