Shopify CRO app: more visitors who buy, and bigger orders
Conversion rate optimization (CRO) means getting more of your visitors to buy, and to buy more, by removing what stops them and giving them good reasons to go ahead. CRO Toolbox is a Shopify CRO app that puts the usual tools in one app: reviews and trust badges, delivery estimates and honest urgency, sticky add to cart, cart offers, checkout rules, analytics and A/B tests.
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What is CRO on Shopify?
Your conversion rate is the share of visits that end in an order: 30 orders from 1,000 sessions is a 3% conversion rate. Shopify shows it in Analytics, with how many sessions added to cart and reached checkout.
CRO works on two numbers: how many visitors buy, and how much each order is worth. The second is average order value; together they decide revenue from the same traffic.
How CRO Toolbox helps
- Trust on the product page: star ratings next to the price, reviews, and payment, shipping and guarantee badges under Add to cart.
- Clear delivery: "Order within 2h 15m and get it Thu to Sat", from your cut off time, days off and delivery times per country.
- Honest urgency: "Only 3 left" from your real stock, countdown timers to real deadlines, and pop ups with recent real purchases (never names).
- The buy button in reach: a sticky add to cart bar while shoppers scroll, and quick add on every product card.
- A better cart and checkout: a free shipping goal, offers in the cart, and payment and delivery rules and order limits at checkout.
- Proof: Analytics with sales from each offer, a holdout test, and A/B tests for upsells and cross sells.
Every widget is set up in the app with a live preview and placed in the theme editor, for any Online Store 2.0 theme, without editing your theme's code.
A simple CRO routine
- In Shopify's Analytics, look at where shoppers leave: product pages, the cart or checkout.
- Fix the biggest gap first. Product pages usually need reviews, trust badges and a delivery estimate.
- Change one thing at a time and compare the same number of days before and after.
- Test offers properly: the holdout test (Growth plan and above) compares shoppers with and without the app's widgets, and A/B tests (Pro plan) split shoppers between up to four versions of an offer.
A/B tests for offers
- Show your shoppers up to four versions of an upsell or cross sell, split evenly
- Change the words, the discount or the style in versions B, C and D
- Each shopper keeps one version, so orders can be told apart
- Real shoppers and real orders: we say which is ahead only when there is enough data
- One click to use the winner
Conversion tools in CRO Toolbox
| Tool | What it does | Plan |
|---|---|---|
| Product page reviews | A review card or the star rating next to the price and Add to cart. | Free |
| Trust badges | Payment, shipping and guarantee badges under Add to cart. | Free |
| Delivery estimate | "Order within 2h 15m and get it Thu to Sat" on product pages and the cart. | Starter ($5.99 a month) |
| Stock urgency | "Only 3 left" on product pages when stock is low. | Free |
| Countdown timers | Timers for the header, footer, home page, product pages and cart page. | Free |
| Sales pop ups | Small pop ups with recent purchases from your store. | Free |
| Sticky add to cart | An Add to cart bar that stays on screen while shoppers scroll. | Free |
| Quick add to cart | A button on every product card; sizes open a small picker. | Free |
| Free shipping bar | Shows how much more to spend for free shipping, in the cart and at the top of the store. | Free |
| Offers in your theme's cart | Cross sell offers inside your theme's own cart drawer. | Free |
| Payment rules | Hide, rename or reorder payment methods at checkout. | Free |
| Order limits | Minimum and maximum order amounts and quantities at checkout. | Free |
| A/B tests | Split your shoppers between up to four versions of an upsell or cross sell (words, discount, style) and see which earns more. | Pro ($39.99 a month) |
Which plan you need
| Feature | Plan | Price and limits |
|---|---|---|
| Product page reviews | Free and above | Free: 3 offers on at once, 50 orders a month |
| Trust badges | Free and above | Free: 3 offers on at once, 50 orders a month |
| Sticky add to cart | Free and above | Free: 3 offers on at once, 50 orders a month |
| Delivery estimate | Starter and above | $5.99 a month or $59 a year, 14 day free trial, 500 orders a month |
| Stock urgency | Free and above | Free: 3 offers on at once, 50 orders a month |
| A/B tests | Pro and above | $39.99 a month or $399 a year, 14 day free trial, unlimited orders |
Prices in US dollars, billed by Shopify. Every plan and its limits: pricing.
See it on a demo store
The live demos show the app's real storefront blocks on a sample store, so you can click through them before you install.
- Product page reviews demo (opens in a new tab)
- Trust badges demo (opens in a new tab)
- Sticky add to cart demo (opens in a new tab)
- Delivery estimate demo (opens in a new tab)
- Stock urgency demo (opens in a new tab)
- Countdown timers demo (opens in a new tab)
Product page reviewsA review card or the star rating next to the price and Add to cart.
Trust badgesPayment, shipping and guarantee badges under Add to cart.Sticky add to cartAn Add to cart bar that stays on screen while shoppers scroll.
Delivery estimate"Order within 2h 15m and get it Thu to Sat" on product pages and the cart.
Stock urgency"Only 3 left" on product pages when stock is low.
A/B testsSplit your shoppers between up to four versions of an upsell or cross sell (words, discount, style) and see which earns more.Questions
What is CRO for a Shopify store?
Conversion rate optimization: changes that get more of your visitors to buy, and to buy more per order. It works on your conversion rate (orders divided by sessions) and your average order value.
How do I see my conversion rate on Shopify?
Shopify's Analytics shows your conversion rate and how many sessions added to cart, reached checkout and ordered. Divide orders by sessions for the same period: 30 orders from 1,000 sessions is 3%.
Which conversion tools should I add first?
Start where shoppers decide: the product page. Reviews next to the price, trust badges under Add to cart and a delivery estimate answer the usual doubts. Then a sticky add to cart bar and a free shipping goal.
Do sales pop ups and urgency use real data?
Yes. Sales pop ups show recent real purchases (the product and time, the city only if you turn it on, never names). Stock urgency comes from your real stock, and countdown timers should count to real deadlines only.
Can I A/B test offers?
Yes, on the Pro plan. Your shoppers are split evenly between up to four versions of an upsell or cross sell, with different words, discount or style. Each shopper keeps one version, the app says which is ahead only when there is enough data, and one click uses the winner.
Which plan do I need?
Product page reviews, Trust badges, Stock urgency, Countdown timers, Sales pop ups, Sticky add to cart, Quick add to cart, Free shipping bar, Offers in your theme's cart, Payment rules and Order limits are on the Free plan; Delivery estimate is on the Starter plan; A/B tests is on the Pro plan. The Free plan allows 3 offers on at once and 50 orders a month; paid plans start at $5.99 a month. See pricing.
Be first to install CRO Toolbox
CRO Toolbox is on its way to the Shopify App Store. The install button on this site will go straight to the listing the day it's live, with the Free plan and a 14 day trial on every paid plan.