A/B tests
Split your shoppers between up to four versions of an upsell or cross sell (words, discount, style) and see which earns more.
For stores that want proof before they change an offer.
On the Pro plan and above

What you can set
- Show your shoppers up to four versions of an upsell or cross sell, split evenly
- Change the words, the discount or the style in versions B, C and D
- Each shopper keeps one version, so orders can be told apart
- Real shoppers and real orders: we say which is ahead only when there is enough data
- One click to use the winner
How to set it up
- Install CRO Toolbox and choose the Pro plan, then switch on the upsell or cross sell you want to test.
- Open Offers → A/B tests, choose the offer to test and change one thing for version B (add versions C and D if you like).
- Click Start the test, and when the app shows a clear leader, use the winner in one click.
Questions about A/B tests
What does A/B tests do in CRO Toolbox?
Split your shoppers between up to four versions of an upsell or cross sell (words, discount, style) and see which earns more. For stores that want proof before they change an offer.
Which plan includes A/B tests?
On the Pro plan and above. See pricing for the limits of each plan.
Does A/B tests work with my theme?
Yes, with any Online Store 2.0 theme. You set it up in the app and place it in the theme editor; your theme's code is never edited.
Be first to install CRO Toolbox
CRO Toolbox is on its way to the Shopify App Store. The install button on this site will go straight to the listing the day it's live, with the Free plan and a 14 day trial on every paid plan.


